At Milan Design Week 2023, Baxter brought its latest products to life with three versatile installations
There is no better way to experience new designs than in liveable settings, and Italian furniture brand Baxter created three refined spaces during Milan Design Week that each displayed the Baxter lifestyle from a different perspective.
At the Salone del Mobile, Baxter created a multi-layered walkthrough that guided visitors down steps and across bridges through three distinctive domestic moods. Each were united by bold colour accents and material contrasts: The first space welcomed with striking electric blue seating mixed with warming brass, onyx and Grand Antique d’Aubert marble. Next up, a combination of aquamarine green and black-stained solid ash and thirdly, a calming bedroom setting with soft powder pinks next to opulent silver travertine.
In and amongst these unique ambiences, new products drew attention, such as the modular Juliette sofa by Christophe Delcourt that featured in a multitude of configurations. The designer’s Kate table impressed with its seemingly ‘light as a feather’ base, albeit made of marble. Studiopepe’s So Far chair and So Good armchair were characterised by a chrome oversized tubular structure. And the Wave lighting design by Federico Peri echoed the harmonious aesthetic of Tibetan bridges.
Yet Baxter didn’t stop there. At Largo Augusto in central Milan, the Baxter Cinema offered visitors a surprising space to further experience the brand’s lifestyle vision. This year, they dressed the store with dynamic patterns and bold colours. The Jo sofa features in electric blue, and both the Elli and Miss Rope armchairs in a dramatic black enticed in the window. Downstairs the layout played with partitions of lacquered wood panelling in tobacco and chocolate tones, to add drama to the former cinema hall. Baxter furniture from the 2023 collection created a hybrid space for work and play, as well as showcasing exclusive one-off pieces for Draga & Aurel.
Finally, the Baxter Outdoor Gallery enchanted with a secret garden feel. The brand’s latest designs were beautifully interspersed by lush plant compositions and interesting artefacts from around the world. From the modular Narciso sofa in a new Tressage Vert fabric to the Himba collection on the mezzanine area, guests could flow through the installation dreaming of sunny days in open air yet to come.