Finding the Flow

What makes an icon? Thoughtful, carefully crafted design that never goes out of fashion. This was the thinking behind The New Classic, a bathroom collection by Marcel Wanders studio for Laufen. 

Elements including washstands, countertops, baths, toilets, taps and mirrors are set off by a palette of solid materials designed to stand the test of time. Using timber, metal and a specially formulated ultra-thin ceramic, it’s a simple, versatile concept that blends familiar silhouettes with innovative design thinking.

While drawing inspiration from classical shapes, Marcel Wanders studio was also keen to embrace a modern sense of style and functionality. Neoclassical design, cited as an important inspiration for the collection, creates a focus on “indulgence, intimacy, humanity and everyday utility” – all while calling to mind the poetry and romance of the past.

The collection tells a story of quality and craftsmanship, creating a refined version of a timeless style. “For the first time, the ultra-modern Saphirkeramik has been moulded into a classic and iconic form,” says Wanders. “This lightweight yet resilient material gave us the unique opportunity to celebrate the beauty of fine porcelain with elegant, soft lines.”