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Soho Sights

London, UK

With rare views out over Soho's rooftops, new members house 1 Warwick lands in London's creative quarter

A Soho rooftop? Yes, please. At the southern tip of London’s liveliest district is where the capital’s newest and arguably most stylish members house, 1 Warwick, has opened its doors. Inspired by Maslow’s theory of human motivation and happiness, its founders have transformed a six-story Edwardian-Baroque mansion on the corner of Warwick and Brewer Streets into a mix of inviting workspaces, members’ lounges, event spaces and a gym. Most notably, the building is topped with a spectacular rooftop bar and restaurant called Yasmin, with wraparound views over Soho that, once word is out, everyone will scramble to get a glimpse of. 

1 Warwick follows on the heels of Mortimer House, 1 Warwick’s sister location in Fitzrovia, which opened to much fanfare in 2017. While both share the same laidback yet luxurious hospitality Maslow’s is known for, Soho’s unique character is at the heart of 1 Warwick’s offer.  “It was important to me that this new opening have a distinct personality that befits this location, and nods to its incredible culture and history,” says founder Guy Ivesha.

Non-members are welcome on the ground floor in Nessa’s – an all-day eatery open to the public, with interiors by transatlantic design studio Fettle, who also decked out the rest of the building with nuance and flair. The entrance lobby, with mosaic stone floors and details in timber and brass, introduces a series of beautifully finished, modern spaces that have become Fettle’s signature calling card. Sumptuous but not overdone, each floor is bedecked in feel-me materials alongside a mix of bespoke and vintage furniture that is elegant yet unfussy. 

Fettle director Andy Goodwin said that Ivesha’s vision was clear from the start: to go beyond aesthetics to create an environment that makes people feel good, comfortable and cared for – yet speaks to this particular part of London and the history of the building itself.

I wanted to create a place that people would feel immediately at home in, members can walk in and feel like they have been coming here for years,” says Ivesha. “Maslow’s is known for its heartfelt hospitality and this opening reflects that; thoughtfully designed with Fettle, we wanted to provide members with everything they could possibly want in one building…This offering is all underpinned by a diverse calendar of cultural programming as I believe that in order to satisfy the human experience, members need not only place to work and socialise, but somewhere that stimulates their mind.” 

It will require an exceptional cultural offering to coax members off of the roof terrace this summer, but if past precedent is anything to go by, 1 Warwick’s team will pull it off with aplomb.